December 29, 2016
what is mautic?
Mautic is an open source marketing automation platform.
Like its competitors, Hubspot, Marketo, Pardot and others, it can automate marketing processes.
Those processes that are repetitive and difficult.
Email marketing, social media marketing, lead generation, tracking and scoring, and more.
The difference between Mautic and its competitors is that Mautic is completely free.
The source code is available.
Because of this, it is theoretically possible to customize it at a source code level if necessary.
price comparison
Click here for a Mautic feature/price comparison
getting started
Installing Mautic is fairly painless - all you need is to have a working PHP and MySQL stack. It’s explained well on the web site:
campaigns, forms and landing pages
Mautic has all of the functionality you’d expect in a marketing automation tool.
Campaigns, reports, landing pages and forms, and more.
Getting started is quite straight forward if you are familiar with other tools.
If you’re completely new, check out their getting started guide:
conclusion
If your company doesn’t have marketing automation, you should get it.
There are a lot of options, but Mautic is definitely to look into.
It could save thousands of dollars per month.
Self hosting isn’t for everyone.
But it will give you complete control over your marketing automation software.
Stay tuned for my next Mautic blog - how to migrate your data from Hubspot to Mautic.